Photos for Advertising Campaigns
In a culture filled with phone cameras and thousands of clicks a day, it is easy to forget about the importance of the specialty of photography. We must remember that everyone can take a photo, but not every picture is worthy of an advertising campaign. People usually remember only 10% of the text they read or hear. The information paired with a relevant image skyrockets the percentage to 65%. That is why 82% of people would buy something just because of how it looks in the picture, regardless of whether or not they wanted it in the first place.
In my career, I have been working as a part of teams to create visually consistent advertising campaigns for companies and public institutions. I delivered high-quality pictures used in out-of-home advertising as well as digital advertising.